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Greg Martin


Principal & Vice President

North & South Carolina

Professional Overview

Greg Martin’s journey toward mergers and acquisition advising began as a cadet at the United States Air Force Academy. It was here the values of integrity, service, and excellence were cemented as life-long hallmarks and have served as the bedrock of Greg’s career ever since. At the Academy, he also first learned to handle high-stress and complex problem-solving challenges that still serve him today.

Greg began his professional career as a military officer where he operated research and development programs at Brooks AFB, TX. While there, he helped develop the advanced technology anti-g suit (ATAGS) as well several ejection seat upgrades in programs totaling over $11M. As a young program manager, he learned to balance hierarchical military leadership with the need to motivate and coalesce a diverse group of highly competent professionals.

After completing his MBA at the University of Notre Dame and obtaining his PhD at the University of Colorado at Boulder, Greg transitioned to a career in academic research and teaching – with an emphasis on accounting and finance. This experience has taught him to develop a deeper understanding of accounting and financial information, the people who process financial and accounting information, and better ways to internalize implications of financial and accounting information. Through his research and teaching, Greg has developed an international reputation as a finance and accounting expert.

In 2019, Greg began applying his years of experience and expertise to the mergers and acquisitions world. Greg is able to provide accurate and useful information to clients and provide a level-headed approach to M&A negotiations and deal structuring through his finance and accounting expertise. In addition, his years of leadership, training, and complex problem-solving allow him to develop creative solutions that balances the needs and concerns of both buyers and sellers in order to see a successful end to each M&A transaction.

As a Principal and Vice President at E|Enginuity in North and South Carolina, Greg is excited to take a leadership role in company transitions with the same foundation of integrity, service, and excellence at the root of every relationship and business transaction.  


University of Colorado at Boulder

PhD in Business Administration (Accounting), May 2009


University of Notre Dame

Master’s of Business Administration, May 2003


United States Air Force Academy

Bachelor’s of Science in History, May 1998


Vice President and Principal, North and South Carolina Territory

The E|Enginuity Group

April 2021 – Present


Mergers and Acquisitions Advisor

Private Consultant (2019 – Present)


Professor of Accounting

University of North Carolina Charlotte

Belk College of Business

Turner School of Accountancy

Associate Professor of Accounting

2015 – Present


Indiana University

Kelley School of Business Indianapolis

Assistant Professor of Accounting

2012 - 2015


University of Colorado at Colorado Springs

College of Business

Assistant Professor of Accounting

2009 – 2012


Active Duty Air Force Officer

United States Air Force Academy

Instructor / Assistant Professor

June 2003 – August 2006


Brooks Air Force Base

Program Manager

311th Human Systems Program Office

July 1998 – July 2001



Mergers & Acquisitions Advising & Consulting

  • Provide in-depth market research, valuation, and negotiation advice on over one dozen deals ranging in sizes from under $1M to over $40M in deal value.

  • Advise clients on critical aspects of deal structure to increase value for both buyers and sellers.

  • Reconcile difficult aspects of financial reporting to implications on deal value including deferred taxes, normalized working capital, and pro forma growth projections.

  • Apply complex tools such as Monte Carlo simulations or other financial and accounting concepts to ensure a thorough understanding of risks and value in the face of uncertain outcomes.


Finance and Accounting Research, Presentations, and Education

  • National and international research reputation in finance and accounting, with publications in premier journals such as The Accounting Review, Journal of Business Finance and Accounting, Auditing: A Journal of Practice and Theory, Accounting Horizons, Journal of International Accounting Research, Current Issues in Auditing, Journal of Investing, and Strategic Finance.

  • Over 25 finance and accounting presentations to national and international academic and practitioner audiences. Most notably was awarded the outstanding research paper at the Global Science and Technology Forum Conference on Accounting and Finance in Singapore, Singapore.

  • Served as a reviewer at over 35 national and international conferences and journals to include premier journals such as Management Science, Journal of Business Finance and Accounting, Journal of Accounting and Public Policy, Journal of International Research, Advances in Accounting, and Journal of Cost Analysis and Parametrics.

  • Taught complex finance and accounting topics to undergraduate and graduate students for over 18 years. Received numerous teaching awards at multiple institutions and is consistently among the highest rated professors in accounting at UNC Charlotte and at prior institutions.


Military Service (1994-2018)

  • Served as Squadron First Sergeant and Squadron Commander of 100+ cadets at the U.S. Air Force Academy. One of only 40 cadets selected each semester.

  • Program Manager of over $11M in Air Force research and development projects that focused on life support systems and ejection seat technology.

  • Air Force Liaison Officer for 12 years in Colorado, Indiana, and North Carolina – interviewed 100's of students interested in attending the Air Force Academy or joining the Reserve Officer Training Corps.

  • Chose as Company Grade Officer of the Year on two occasions and won several Air Force Liaison Officer annual awards. Awarded three Meritorious Service Medals, two Commendation Medals, and one Achievement Medal.

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