Ed Reynolds

Principal

East Atlanta

Professional Overview

  • Successful Business Advisor with over 20 years of working with growth companies as a consultant, business intermediary and trusted advisor offering expertise in mergers & acquisitions, business development/restructuring, client needs identification, financial analysis, and capital raising. 

  • Manage relationships with corporate partners and C-Level executives to optimize quality of service, ensure customer satisfaction, create annual business plans, set project timelines, quickly resolve issues, support marketing activities, and generate comprehensive reports.

  • Consistently achieve and exceed corporate revenue and profit targets, develop new business acquisition plans, forecast spending and profitability, engage in P&L management, negotiate contracts, and manage operational requirements.

  • Achieve success within the constraints of growing businesses, deliver future vision, and clearly communicate initiatives.

Work Experience

THE E|ENGINUITY GROUP

VICE PRESIDENT

Birchstone Capital, Atlanta

GA Present

Licensed Business Intermediary with The E/Enginuity Group/Birchstone Capital, East Georgia/South Carolina Territory. Provides complete arrange or sale side and buy side services in addition to various M&A related consulting services. Manages the process of packaging and selling companies as well as the reverse with buyers seeking to acquire companies meeting certain criteria.

 

KEG FINANCIAL INC

Atlanta, GA   2019 to Present

DIRECTOR OF BUSINESS DEVELOPMENT

Engaged in overall business growth for the company specializing in commercial real estate financing, commercial construction loans, working capital, and SBA financing.  

  • Established strategic partnerships with a network of commercial real estate lenders and investors.  

  • Developed a sales pipeline of over $600M in commercial real estate opportunities.

 

INSPERITY

Atlanta, GA   2017 to 2019

BUSINESS PERFORMANCE ADVISOR

Partnered with small to medium sized business clients to assist in alleviating administrative tasks such as human resource requirements, and providing support solutions through business process outsourcing at the company generating $3BN yearly.

  • Generated an average of $60K in new business throughout the State of Georgia in less than a year.

  • Onboarded key clients, including the acquisition of a $365K contract with Alpha Industry Services, and a renegotiated contract with Linde & Wiemann valued over $1.2MM. 

 

DELL SECURE WORKS

Atlanta, GA 

2016 to 2017

INFORMATION SECURITY ADVISOR

Delivered key account management throughout the Pacific Northwest territory for the organization providing intelligence-driven security solutions for companies to use in preventing, detecting, rapidly responding to and predicting cyberattacks.

  • Excelled in the client-facing role selling security/IT software within the small business space.

  • Predominately utilized inside sales skills coupled with some travel to generate $2.2MM with self-identified leads.

  • Presented and articulated technical security acumen to C-level clients and upper-level IT staff to build business credibility and comprehend the needs of each prospect.

  • Actively qualified 100+ net new business leads utilizing multiple resources to network, hunt, qualify and verify new clients such as LinkedIn, Data.com, Hoovers, Rain King and Salesforce.com. 

  • Diagnosed and prescribed network solutions to address potential clients’ pain points and challenges, positioning complimentary services from Dell SecureWorks network security offerings.

  • Established productive working relationships with channel partners and outside stakeholders to achieve goals, effectively used and maintained Salesforce.com, digital tracking, account profiling, email marketing and marketing automation tools and processes, and strategically planned and executed territory growth utilizing market intelligence, account penetration, pipeline expansion and revenue growth.

  • Engaged in extensive training on Lastline, Advanced Malware Protection and Detection (AMPD), IDS/IPS, iSensor, Advanced Endpoint Threat Detection, Carbone Black and Red Cloak, Amazon Web Services (AWS) Cloud Solutions, and general IT networking. 

 

 

Hearst Corporation – Black Book

Gainesville, GA 2013 to 2016

SUBSCRIPTION SALES EXECUTIVE

Actively developed and executed sales and migration strategies by placing a strong focus on enhancing the customer experience at the Black Book division of Hearst Business Media Corporation specializing in providing automobile dealers and lenders with vehicle values.

  • Generated $35K per month in net new revenue.

  • Significantly impacted revenue and profitability of the subscription sales team through the sale of Black Book products to obtain a 40% increase in new business YOY.

  • Drove retention and conversation strategies to lower customer turnover and drive sales while continuing to enhance the overall customer experience.

  • Consistently attended dealer and client meetings to enhance brand awareness and engage in continuous improvement strategies. 

 

LIQUID SOUL MEDIA LLC

Atlanta, GA 2006 to 2012

DIRECTOR OF BUSINESS DEVELOPMENT / GENERAL MANAGER

Engaged in overall business growth for the integrated marketing agency founded in 2005, and specializing in sports and entertainment marketing. Directed all daily operations and activities of the agency.

  • Played a critical role in increasing revenue from $150K in 2006 to over $5.2MM in 2011.

  • Actively designed organizational infrastructure, defined a key market focus, established marketing plans, and introduced all operations, technologies and business processes.

  • Negotiated key deals with several clients, including Disney, WNBA, Sony Pictures, Warner Bros., Lucasfilm LTD, Paramount, NBC Universal, 100 Black Men, HBCU Football Classics, and NBATV.

  • Developed sales, operational and financial policies and processes.

  • Coordinated and managed corporate financial and budget activities to ensure optimal funding of operations, the maximization of investment, and efficiency enhancements in serving clients.

 

EARLY CAREER HISTORY

 

NATIONAL ACCOUNT EXECUTIVE – RESTAURANT ACCOUNTS, General Mills, Inc., Atlanta, GA

  • Developed strategic business plans and new product initiatives to drive volume and increase yearly profits for Golden Corral, Cinnabon and Blimpie’s.

  • Managed a $2MM trade budget to support strategic marketing initiatives and trade allowances, developed/conducted quarterly business reviews with senior Executives, managed an airline brokerage system delivering over 100K cases and $350K in profit annually, and managed a team of sales and bakeries technicians.

SENIOR NATIONAL ACCOUNT EXECUTIVE

The Coca-Cola Company

Atlanta, GA

  • Developed and implemented strategic marketing initiatives, increasing volume by 7% in 2000, and generating an additional 15% in volume during 2001 for AFC Enterprises.

  • Developed and managed 10 business Executives and five cross-functional staff to direct national/regional and local initiatives with the Church’s Franchisee system throughout the US.

  • Increased the beverage category for Red Lobster and Coca-Cola by 5% ($500K in incremental revenue), created and implemented Red Lobster’s signature margarita (Red Rita), generating 175K incremental gallons yearly, and acquired new high-growth national accounts for Coca-Cola, generating 450K incremental gallons ($2MM) yearly.

PERFORMANCE CONTRACTING SALES EXECUTIVE

Honeywell, Inc.,

Louisville, KY

  • Led the development of performance contracting initiatives throughout Kentucky, serving colleges, universities and government agencies regarding energy management practices.

 

MARKETING SPECIALIST / SYSTEMS ENGINEER

IBM, Louisville, KY

  • Designed and implemented selling strategies to grow market share in Kentucky, engaging in marketing products and closing multi-year service contracts to large diversified systems, including health, finance, and public service industries.

Select Awards & Recognitions

IBM Branch Executive’s Award (2)

IBM Marketing Leadership Symposium

IBM 100% Club

Honeywell Quality Leader Award

Darden Vendor of the Year Award

General Mills Golden Plate of Excellence Award

Bronze EFFIE Award – CNN Black in America

MERGE SUMMIT Entertainment Award

Black Book Top Performer 

Four-Year Letterman in Football

Education

BACHELOR OF SCIENCE – BUSINESS ADMINISTRATION

University of Louisville, Louisville, KY

 

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